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Transcoding Comes of age at IBC 2008September 25, 2008 Here is an extract taken from "Ah, Amsterdam...Fuzzy Memories of 2008 IBC", Dixon, Tarczon, 23 Sept. 2008 published on their Website at http://asktdg.com/ that considers the transcoding of digital programme material. "Trend Number Three: Transcoding Comes of Age With operators now fully engaged in delivering video across their triple-play infrastructure, they are beginning to suffer the pain of managing multiple versions of the same video asset. Clear evidence of this pain was reflected in the products of their vendors: you couldn't sling a cat without hitting a content management solution. But as TDG noted in last year's The Little Book of Broadband Video, transcoding is the key to enabling a true quantum media experience-that is, anywhere, anytime, any device access and delivery. This allows a content provider to deliver the video in one format and the operator to simply transcode it for delivery to a particular device. And transcoding companies were out in force at IBC. Motorola, Harmonic, Digital Rapids, Media Excel, and many others all had products on show to handle the most onerous of transcoding tasks. Perhaps the most unusual and, in its own small way, impressive of the transcoding solutions came from a new Scottish Company called NXVision. Lurking in the ST Microelectronics suite above the show floor, they showed us how a standard STB can be used to transcode live television in real-time. With a live TV feed playing on a television connected to the STB, we were able to watch the same TV feed, delayed by a few seconds, on a mobile handset while wandering around the suite. The NXvision software was using a 3.5 Mbps MPEG2 TV signal and transcoding it to 300kbps MPEG4 using the audio/video coprocessor of a standard STi7109. They also assured us it would work with other standard chipsets from the likes of NXP and Sigma. Sounds like a really cheap way for an operator to deliver place shifting services such as provided by Sling but without the custom hardware!" The full text of this article can be found on the TDG website at: http://asktdg.com/content/TDGOPCDAT080923Amsterdam2008IBC.aspx |
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